Sogumidlun ehf. (Saga Media Inc) is a private firm situated in Iceland, specialised in the design of historical exhibits, but also working in other forms of graphic design as well as producing historical texts and events, in Iceland and internationally. Sogumidlun ehf. has designed almost 70 historical exhibits during the past 7 years for museums, corporations and private organizations. Projects include the Smekkleysa/Bad Taste exhibit Lobster or Fame at Spitz Gallery, London (2003) and at Nordatlantens Brygge, Copenhagen (2004). Sogumidlun ehf. is owned by Olafur J. Engilbertsson, historian, stage designer and graphic designer and Gyda S. Bjornsdottir, graphic designer.